Hobby Game Market Strengthens, Sort Of
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I ran across an interesting article this week about the hobby game market. Although it is something that those that work in the industry may be familiar with, it may be new to other people that aren’t familiar with publications that discuss the industry as a whole. ICv2 is a site that covers information about the business of pop culture products, particularly: Anime and Manga, Graphic Novels and Comics, Games (including roleplaying games), Movie/TV Licensed Products, and Toys.
ICv2 recently released two articles that related directly to the roleplaying industry. The first article entitled, “Hobby Game Market Strengthens”, talks about how the hobby game market improved in the second quarter of 2009. It states that board games, collectible card games, and certain miniature lines are doing fairly with retailers and distributors. However, it also reported that the downside in the hobby game market was that the roleplaying game category is down overall. It specifically mentions that the gap between Dungeons and Dragons and all other roleplaying games seems to be widening. It doesn’t go into detail on whether this is because D&D 4e is such an incredible success, or if it is because other roleplaying games are having difficulty in the current economic situation.
The second article entitled, “Top Q2 2009 RPGs”, gives a chart of the top five roleplaying games by sales in the second quarter of 2009. It listed the following games as the top five sellers for Q2:
1. Dungeons and Dragons – Wizards of the Coast
2. Warhammer 40k: Dark Heresy – Fantasy Flight Games
3. World of Darkness – White Wolf Publishing
4. Song of Ice and Fire – Green Ronin Publishing
5. Shadowrun – Catalyst Game LabsUnfortunately, the articles do not go into the exact method they used to determine how they selected the top five sellers for that time period. Was it total product volume for the entire game line? Or, was it total dollar amount for the entire game line? Or, was it something else?
I’ve seen many readers and bloggers in the RPG blogosphere talk about the fact that it is sometimes difficult to get exact information on the industry, because it is a smaller industry when compared to other similar ones. I wanted to present this information for no other reason than to provide a recent and reliable source of information about the RPG industry that some may not be aware of. ICv2 offers full market reports, size estimates, bestseller lists, and reviews as well. So it can be a solid source of information for those looking to acquire that kind of data.





September 4, 2009 at 11:07 am
The ICv2 report was a little confusing to me as well. I also wondered if the 4ed Gap if you will was caused by the number of retroclones and then number of 3.5OGL spinoffs we currently have.
September 4, 2009 at 11:27 am
Just a thought. There is something that I hesitate to call a trend at this point, but I have begun to notice at conventions, in the ranks of the RPGA, and even at my own game table. It seems to me that new gamers (introduced to RPG through 4E) are less inclined to try other games than those who were introduced to the hobby through previous editions.
Like I said I have no idea if what I’ve seen constitutes a trend in the industry but I have talked to more than one newby gamer who has looked a 3e (or a clone) and just said “no thanks”. My personal opinion is that the substantial differences in RPG paradigm are impacting new gamers.
Kindda like when Windows came out. Current users of computers were torn, some embraced the new ideas, concepts, and formats, while others steadfastly clang to their tried and true DOS and text-based computer programs. But new computer users eventually could not even fathom using a non-graphically symbolic interface. Sometimes you can’t go back.
It will be interesting to see how that plays out. The real test for the industry is looking at what new roleplayers are playing. What games and game concepts will the next generation of players embrace. Like it or not, new players (customers) drive the market.
September 4, 2009 at 7:13 pm
D&D 4E is the new standard. Not because it’s D&D, but because it offers something that other games don’t.
That’s why Las Vegas has done so much better than other gambling cities in Nevada – they continuously build bigger and better casinos/attractions, instead of relying on the old standard.
September 4, 2009 at 9:20 pm
thanks it really an interesting article …
my thought just like chris 4E offers something new
September 5, 2009 at 5:03 am
@ bonemaster – Could be… In my particular circle I don’t have a lot of people hanging on to old versions of games though. Everyone I know is pretty open to new editions and changes in games. For some it just takes more time than others.
@ John Lewis – I can COMPLETELY see this as well. I don’t encounter as many new gamers as you most likely do, but that definitely seems like the trend I’ve encountered.
@ Chris Stevens – D&D 4e has a ton now that other games don’t, or can’t, offer. White Wolf has the potential to challenge them, as well as a few other companies. But I don’t think anyone has yet truly laid down that gauntlet yet.
@ Marco – Glad you enjoyed the article. I hope others are able to find a little useful information out of it.
September 8, 2009 at 9:38 am
I agree….grudgingly…4e does provide a very seamless system that gets someone into the game playing. Now with all the new add-on books they’re really repairing some of the short-comings of the original release.
White Wolf(WW), on the other hand, has completely cornered the market on true story telling and providing a rock solid system that truly supports and encourages roleplaying as well as hack and slash. IMO it’s easily a contender if not just a flat out winner compared to nearly any other system. The only negative to WW is that it is for a much more mature gamer, not in terms of age but in terms of roleplaying and abstract understanding of game systems. If you can’t wrap your head around being able to be a bit more free in a system and having to have your GM rule a bit more often then you won’t really get into it as much.
Great comparison, though, Chris.